This is a very interesting take on the link between a corporation’s Reputation and its social responsibility, which I wrote last October. Link
Arianna’s website is well respected and we’re not here to criticize but to make two key observations. First of all, she notes that
“As a reminder, large profitable companies don’t have to have the destabilizing effects of a BP or an AIG, we’ve compiled a list of some of America’s most groundbreaking socially responsible entrepreneurs.”
These 8 companies in order of Best to Worst (based on voting) were:
- Seventh Generation
- The Body Shop
- Green Mountain Coffee Roasters
- Stony Field Farms
- TOMS Shoes
- Honest Tea
However, we note that:
1) Several of the companies are not large (in terms of sales numbers)
2) Most of them are privately-owned or subsidiaries of larger companies that had bought them out.
My key question is then, Can large companies truly be socially responsible ? and are they really being sincere about it ?
On the positive side, it was a pleasure to discover that our website’s very own Interface Inc. (IFSIA), and Green Mountain Coffee Roasters (GMCR) were chosen as one of the 8 top SRI companies. GMCR released great earnings on 2/2/11 Press Releases.